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MBA - Marketing MBA - Marketing

MBA - Marketing

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Eligibility

Candidates must have a Bachelor's Degree (Minimum of 3 Years Degree Program), with at least 50% marks or equivalent CGPA (45% in case of SC/ST ) from a recognized University.

Students who are in the final year of the bachelor’s degree are also eligible to apply.

Program Start Date

July 31, 2021

Application Deadline

July 15, 2021

Duration

2 Years

Study Mode

Online

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Why study MBA with Marketing Specialization?

The knowledge of Marketing Concepts has become valuable to organizations to fight it out in a churning marketplace. This has resulted in huge demand for MBAs with Marketing specialization & the career growth of Marketing professionals has been exponential in most organizations. Many CEOs & Managing Directors of organizations in highly competitive markets are with marketing backgrounds.

In an era of global markets, the customer today has a much wider choice and given the plethora of television channels, apart from internet marketing and teleshopping, the customers seek to be wooed by the marketers. And as time passes, wooing and cajoling will only intensify, calling for innovative and inventive ways of not only attracting but retaining the customers for a longer duration.

In the traditional selling concept, the main strategy was to first manufacture the manufactured and then somehow find and convince the customers to buy the products. And this was done by aggressive sales & sales promotion tools with huge impetus on closing the sales or achieving the targets even if it meant cutting down on prices.

In a contrast to this, the Marketing concept emphasizes the importance of consumer needs & behavior. The approach is to first understand the consumer's needs & then approach him to satisfy him as the most important pursuit. In today’s time, the focus is on maximizing profits through consumer satisfaction less on sales maximization. Marketing aims to understand the consumer & his needs so well that the product or service so developed should sell by itself. All that is required is to make customer satisfaction an integral part of the company strategy.

Specialization Highlights

  • Strong foundation in the principles and practices of Marketing
  • Thorough understanding of advanced courses like Integrated MarComm, Digital Marketing, Marketing Analytics, etc.
  • Enhanced understanding of Digital and Social media strategies for intelligent marketing
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Achieve business mastery with a blend of Marketing and Management courses
  • Analyze problems and propose actions in real-world situations as part of the Master Thesis

Specialization Structure *

  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour & Human Resources Management
  • Quantitative Techniques & Analytics
  • Entrepreneurship
  • Marketing Management & Research
  • Consumer Behaviour
  • Marketing Research and Information Systems
  • Sales and Supply Chain Management
  • Business Environment & Strategy
  • Operations Management
  • Agricultural and Rural Marketing
  • Integrated Marketing Communications
  • Services Marketing and CRM
  • Open Elective
  • Global Marketing
  • B2B Marketing
  • Retail Marketing and Brand Management
  • Digital Marketing and Data Analytics
  • Cross-functional Elective
  • Master Thesis / Project 

* Course matrix subject to change based on emerging industry trends and academic requirements

Value Added Programs on LinkedIn Learning
  • Learning Excel 2019 by David Rivers
  • Communication Foundations by Tatiana Kolovou and Brenda Bailey-Hughes
  • Leadership: Practical Skills by Chris Croft
  • Marketing Communications by Deirdre Breakenridge
  • Advanced Consumer Behaviour by Michael R Solomon
  • Retail Sales Management by Noah Fleming

Fee Plan

We offer loan assistance to students
  • Zero Cost EMI
  • EMI Options available for 8 months.

Learning Methodology

Program delivery follows the prescribed four Quadrants approach resulting in maximum learner engagement. Each course involves approximately 120 hours of learning.
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study etc.
Experiential learning methods including individual and group projects, programming exercise, dissertation, MOOCs and various

Two-way live online lectures are scheduled during the weekends. Typically 5 - 8 hours of engagement is planned, the schedule of which is communicated well in advance. Faculty and Subject Matter Experts lead these interactive sessions. A recording of these sessions is hosted on the Learning Management System (LMS) for subsequent reference and practice.

Our LMS platform has been designed to engage and inspire a learner by providing access to all the learning resources including texts, videos, screencasts & lecture recordings; participate in discussion forums; communicate with the faculty and the program team. A leaner has the option to take-up the several quizzes and the MCQs that follow at the end of every unit of the course, track learning progress, submit assignments and much more.

A learner is provided access to an exhaustive tailor-made Self Learning Material (SLM) on the LMS. The SLM will also indicate sources of additional readings and resources available on the internet and on-campus library.

Assessment of performance in all courses is based on two components - Internal Assessment and University Examination conducted online at the end of the Semester.

The Program emphasizes on Experiential Learning that allows learners to apply concepts learnt in the classroom in simulated and real work situations. This is achieved through Simulation Tools, Platforms & Environments

Carefully chosen real-world cases & assignments are both discussed and used as problem-solving exercises during the Program

How to Enroll into the Program?

  • Click here to visit the JAIN Online Enrollment Form. Create your login on the Enrolment Platform by entering your unique Email id and create a password of your choice.
  • Once you have logged in, you will see a screen showing 4 essential steps to be completed to enroll for the Program of your choice. All the necessary documents are to be submitted as part of the Process.
  • At the end of the Enrollment Process 'Pay Fee’ using Net Banking/ Debit Card/ Credit Card/SBI Collect. Option to submit fee using easy-EMI with 0% interest
  • If you are opting for Financial Aid, please select the Financial Aid option during Enquiry. Our Student Support Managers would reach out to you
  • Please download the Enrollment Form and Receipt. Enrollment Number is to be used for further Communication with the University
  • Our Program Managers would reach out to you for activating your Learning Management System

Career Advancement Services

Our Career Advancement Services Team works tirelessly to Connect our Students with the right Job opportunities. With Years of Experience in Training, Networking and Human Resource skills, the team finds exciting and challenging Job Opportunities for our students in companies of repute through a structured framework

Our Hiring Partners

Frequently Asked Questions

Designed as per the University Grants Commission (UGC) Regulations, 2020, JAIN (Deemed-to-be University)’s Online Degree Programmes are recognized at par with on-campus programmes Degrees are widely accepted Worldwide by governments, corporate organizations, and higher education institutions.

  • Candidates must have a 10 + 2 + 3-year bachelor's degree from a recognized university/institution or an equivalent qualification as recognized by the Association of Indian Universities or other competent bodies, in any discipline.

Live Online Classes are Scheduled on the Weekends for 7 to 8 Hours. Self-Learning Materials in the form of Video and PDF formats are available on the Learning Management System.

Examinations are conducted through Online Technology Enabled Proctored mode. The exam pattern comprises of internal and external assessments. The weightage is as follows: Internal(assignments) 30% and External (Semester examination) 70%. Section A- Subjective, Section B- Case Studies and Section C- MCQs

The minimum passing criteria is 5.5 SGPA(Semester Grade Point Average) and 6 CGPA (Cumulative Grade Point Average.

Yes, We offer placement assistance with JAIN (Deemed-to-be University) Connect To Careers Virtual Job Fair and on Connect To Careers e-Portal, a Digital Platform that can help you expand your job search by allowing you to meet multiple recruiting organizations looking for interns and employees.