Pass in an Undergraduate (Bachelor) Programme of a minimum duration of Three (3) years in any stream from a UGC recognized University, with a minimum aggregate of 50 % or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor Programme are also eligible to apply.
Programs Entitled by
Traditionally both Marketing and HR have been looked upon as separate entities with the former focused on external environments and the latter in an internal setting. In today’s digital world, it’s the union of Marketing and HR that is fueling a company’s growth. Both Marketing and HR represent a vital component to businesses everywhere. The common element in the HR and Marketing stream is people. For any industry, the Marketing and HR streams work in sync and share few common objectives that are targeted toward different audiences. Marketing is responsible for the branding of the company, discovering a company’s message, and communicating the same to its consumers. On the other hand, HR is accountable for employment branding; ensuring the organization is perceived properly by internal employees and external candidates. Working in collaboration, HR finds the right people to promote and build the brand, while marketing builds and delivers the brand message. In the end, HR and marketing must work cohesively and use empathy to truly connect with and understand employees. This duo combination is the heart to run any organization and it seems promising for prospective employers and job-seeking graduates. This specialization will help you develop the skills for a variety of Marketing and HR careers.
* Course matrix subject to change based on emerging industry trends and academic requirements
Two-way live online lectures are scheduled during the weekends. Typically 5 - 8 hours of engagement is planned, the schedule of which is communicated well in advance. Faculty and Subject Matter Experts lead these interactive sessions. A recording of these sessions is hosted on the Learning Management System (LMS) for subsequent reference and practice.
Our LMS platform has been designed to engage and inspire a learner by providing access to all the learning resources including texts, videos, screencasts & lecture recordings; participate in discussion forums; communicate with the faculty and the program team. A leaner has the option to take-up the several quizzes and the MCQs that follow at the end of every unit of the course, track learning progress, submit assignments and much more.
A learner is provided access to an exhaustive tailor-made Self Learning Material (SLM) on the LMS. The SLM will also indicate sources of additional readings and resources available on the internet and on-campus library.
Assessment of performance in all courses is based on two components - Internal Assessment and University Examination conducted online at the end of the Semester.
The Program emphasizes on Experiential Learning that allows learners to apply concepts learnt in the classroom in simulated and real work situations. This is achieved through Simulation Tools, Platforms & Environments
Carefully chosen real-world cases & assignments are both discussed and used as problem-solving exercises during the Program
Our Career Advancement Services Team works tirelessly to Connect our Students with the right Job opportunities. With Years of Experience in Training, Networking and Human Resource skills, the team finds exciting and challenging Job Opportunities for our students in companies of repute through a structured framework
Designed as per the University Grants Commission (UGC) Regulations, 2020, JAIN (Deemed-to-be University)’s Online Degree Programmes are recognized at par with on-campus programmes Degrees are widely accepted Worldwide by governments, corporate organizations, and higher education institutions.
Live Online Classes are Scheduled on the Weekends for 7 to 8 Hours. Self-Learning Materials in the form of Video and PDF formats are available on the Learning Management System.
Examinations are conducted through Online Technology Enabled Proctored mode. The exam pattern comprises of internal and external assessments. The weightage is as follows: Internal(assignments) 30% and External (Semester examination) 70%. Section A- Subjective, Section B- Case Studies and Section C- MCQs
The minimum passing criteria is 5.5 SGPA(Semester Grade Point Average) and 6 CGPA (Cumulative Grade Point Average.
Yes, We offer placement assistance with JAIN (Deemed-to-be University) Connect To Careers Virtual Job Fair and on Connect To Careers e-Portal, a Digital Platform that can help you expand your job search by allowing you to meet multiple recruiting organizations looking for interns and employees.