MBA - Marketing & Finance MBA - Marketing & Finance

MBA - Marketing & Finance

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Eligibility

Pass in an Undergraduate (Bachelor) Programme of a minimum duration of Three (3) years in any stream from a UGC recognized University, with a minimum aggregate of 50 % or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.

Candidates who are in the final semester of the Bachelor Programme are also eligible to apply.

Batch Start Date

October 3, 2021

Duration

2 Years

Study Mode

Online

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Why study MBA with Marketing and Finance?

Marketing and Finance combination is one of the most sought dual specializations. This is an integral as well as an indispensable part of the industry. Strictly speaking, these two fields can be viewed as completely different, but there’s a lot you can learn from one, and transfer your experience to the other. Marketing can help you get a job, promotion, and qualify for management and executive positions since it emphasizes developing leadership and communication skills. On the other hand, Finance offers excellent earning potential and rewarding career options in a variety of industries. The finance domain has not just witnessed significant growth but has thrived the economic churn, so it's safe to say that it is a little more secure than other ones. This combination of Marketing and Finance is breaking barriers for those who want to have a blend of desk and field jobs which makes this combination powerful. And together these two will not just enhance the learning but will open the door for various career opportunities especially in the banking and financial services sector. This dual specialization will provide a holistic overview of Marketing and Finance and will be a valuable asset in driving your career.

Specialization Highlights

  • Strong foundation in the principles and practices of Marketing and Finance 
  • Thorough understanding of advanced courses like MarComm, FinTech, Finance Analytics, etc.
  • Firm grip over two important business functions to deliver better results
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Achieve business mastery with a unique blend of Marketing, BFSI, and Management courses
  • Analyze problems and propose actions in real-world situations as part of the Master Thesis

Specialization Structure *

  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour & Human Resources Management
  • Quantitative Techniques & Analytics
  • Entrepreneurship
  • Marketing Management & Research
  • Investment Analysis and Portfolio Management
  • Banking & Financial Services
  • Sales and Supply Chain Management
  • Business Environment & Strategy
  • Operations Management
  • Integrated Marketing Communications
  • Financial Services Marketing
  • Financial Analytics
  • Open Elective
  • B2B Marketing
  • Retail Marketing and Brand Management
  • Fintech: Foundations & Applications
  • Wealth Management & Behavioral Finance
  • Cross-functional Elective
  • Master Thesis / Project

* Course matrix subject to change based on emerging industry trends and academic requirements

Value Added Programs on LinkedIn Learning
  • Learning Excel 2019 by David Rivers
  • Communication Foundations by Tatiana Kolovou and Brenda Bailey-Hughes
  • Leadership: Practical Skills by Chris Croft
  • Marketing Communications by Deirdre Breakenridge
  • Sales: Selling Financial Products and Services by Meridith Powell
  • AI in Fintech Essential Training by Michael McDonald

Fee Plan

We offer Liqui Loans to students
  • Zero Cost EMI
  • No Advance EMI
  • EMI options available for 6,8 and 10 months

Learning Methodology

Program delivery follows the prescribed four Quadrants approach resulting in maximum learner engagement. Each course involves approximately 120 hours of learning.
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study etc.
Experiential learning methods including individual and group projects, programming exercise, dissertation, MOOCs and various

Two-way live online lectures are scheduled during the weekends. Typically 5 - 8 hours of engagement is planned, the schedule of which is communicated well in advance. Faculty and Subject Matter Experts lead these interactive sessions. A recording of these sessions is hosted on the Learning Management System (LMS) for subsequent reference and practice.

Our LMS platform has been designed to engage and inspire a learner by providing access to all the learning resources including texts, videos, screencasts & lecture recordings; participate in discussion forums; communicate with the faculty and the program team. A leaner has the option to take-up the several quizzes and the MCQs that follow at the end of every unit of the course, track learning progress, submit assignments and much more.

A learner is provided access to an exhaustive tailor-made Self Learning Material (SLM) on the LMS. The SLM will also indicate sources of additional readings and resources available on the internet and on-campus library.

Assessment of performance in all courses is based on two components - Internal Assessment and University Examination conducted online at the end of the Semester.

The Program emphasizes on Experiential Learning that allows learners to apply concepts learnt in the classroom in simulated and real work situations. This is achieved through Simulation Tools, Platforms & Environments

Carefully chosen real-world cases & assignments are both discussed and used as problem-solving exercises during the Program

How to Enroll into the Program?

  • Click here to visit the JAIN Online Enrollment Form. Create your login on the Enrolment Platform by entering your unique Email id and create a password of your choice.
  • Once you have logged in, you will see a screen showing 4 essential steps to be completed to enroll for the Program of your choice. All the necessary documents are to be submitted as part of the Process.
  • At the end of the Enrollment Process 'Pay Fee’ using Net Banking/ Debit Card/ Credit Card/SBI Collect. Option to submit fee using easy-EMI with 0% interest
  • If you are opting for Financial Aid, please select the Financial Aid option during Enquiry. Our Student Support Managers would reach out to you
  • Please download the Enrollment Form and Receipt. Enrollment Number is to be used for further Communication with the University
  • Our Program Managers would reach out to you for activating your Learning Management System

Career Advancement Services

Our Career Advancement Services Team works tirelessly to Connect our Students with the right Job opportunities. With Years of Experience in Training, Networking and Human Resource skills, the team finds exciting and challenging Job Opportunities for our students in companies of repute through a structured framework

Our Hiring Partners

Frequently Asked Questions

Designed as per the University Grants Commission (UGC) Regulations, 2020, JAIN (Deemed-to-be University)’s Online Degree Programmes are recognized at par with on-campus programmes Degrees are widely accepted Worldwide by governments, corporate organizations, and higher education institutions.

  • Candidates must have a 10 + 2 + 3-year bachelor's degree from a recognized university/institution or an equivalent qualification as recognized by the Association of Indian Universities or other competent bodies, in any discipline.

Live Online Classes are Scheduled on the Weekends for 7 to 8 Hours. Self-Learning Materials in the form of Video and PDF formats are available on the Learning Management System.

Examinations are conducted through Online Technology Enabled Proctored mode. The exam pattern comprises of internal and external assessments. The weightage is as follows: Internal(assignments) 30% and External (Semester examination) 70%. Section A- Subjective, Section B- Case Studies and Section C- MCQs

The minimum passing criteria is 5.5 SGPA(Semester Grade Point Average) and 6 CGPA (Cumulative Grade Point Average.

Yes, We offer placement assistance with JAIN (Deemed-to-be University) Connect To Careers Virtual Job Fair and on Connect To Careers e-Portal, a Digital Platform that can help you expand your job search by allowing you to meet multiple recruiting organizations looking for interns and employees.