MBA with elective in Advertising & Branding MBA with elective in Advertising & Branding

MBA with elective in Advertising & Branding + Advanced Certification Program in Advertising and Branding from upGrad

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Eligibility

Pass in an Undergraduate (Bachelor) Programme of a minimum duration of Three (3) years in any stream from a UGC recognized University, with a minimum aggregate of 50 % or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.

Candidates who are in the final semester of the Bachelor Programme are also eligible to apply.

Batch Start Date

November 28, 2021

Duration

2 Years

Study Mode

Online

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Why study MBA with elective in Advertising & Branding

What is the most significant thing that can make or break a product? In a country with over 28% of the population belonging to the middle-class an affordable car launched by a reputed brand failed just because it was positioned as a cheap product!

How you position your product or service and how it is perceived by the target audience is of utmost importance. Mostly, a consumer will not purchase ketchup sold by a toiletry brand because of certain associations. Building the right brand image, generating consumers’ trust in the brand, and speaking to the audience in a way that they understand are some of the things that can make a brand stand out and feature in consumers’ consideration when they think of buying a product.

The journey from being an unknown product to a reputed and loved brand is long and not easy. This specialization keeps in mind the concurrent needs that have arisen with the rise of digital mediums and other effective advertising tools. The course will take individuals through the strategies of effective brand and product creation, their maintenance, and expansion with real-world contexts, solutions, and pitches. It will help students understand firsthand the functional areas of advertising and work through the essentials of building a strong brand through analysis, decision making, and strategizing the advertising solutions.

Elective Highlights 

  • Understand firsthand the functional areas of advertising and branding
  • Thorough understanding of various planning models used by advertising agencies in developing and executing advertising campaigns
  • In-depth knowledge of advertising and branding for building a strong brand
  • Achieve business mastery with a blend of marketing and management courses
  • Industry-aligned curriculum that delivers technical excellence and supplements professional skills
  • Analyze problems and propose their solutions in real-world scenarios as part of the master thesis

Course Matrix *

  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour & Human Resources Management
  • Quantitative Techniques & Analytics
  • Entrepreneurship
  • Marketing Management & Research
  • Branding Fundamentals
  • Building Brand Identity
  • Designing Branding Elements
  • Business Environment & Strategy
  • Operations Management
  • Creating Effective Advertisements
  • Offline Advertising
  • Online Advertising
  • Open Elective Course
  • Effective Copywriting
  • Managing Brand Reputation
  • Luxury Branding
  • International Branding
  • Cross-functional Elective Course
  • Master Thesis / Project

* Course matrix subject to change based on emerging industry trends and academic requirements

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  • Communication Foundations by Tatiana Kolovou and Brenda Bailey-Hughes
  • Leadership: Practical Skills by Chris Croft
  • Compensation & Benefits by Wayne Cascio
  • Foundations of Performance Management by Nigel Cumberland
  • Human Resources: Using Metrics to Drive HR Strategy by Catherine Mattice Zundel

Fee Plan

We offer Liqui Loans to students
  • Zero Cost EMI
  • No Advance EMI
  • EMI options available for 6,8 and 10 months

Learning Methodology

Program delivery follows the prescribed four Quadrants approach resulting in maximum learner engagement. Each course involves approximately 120 hours of learning.
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study etc.
Experiential learning methods including individual and group projects, programming exercise, dissertation, MOOCs and various

Two-way live online lectures are scheduled during the weekends. Typically 5 - 8 hours of engagement is planned, the schedule of which is communicated well in advance. Faculty and Subject Matter Experts lead these interactive sessions. A recording of these sessions is hosted on the Learning Management System (LMS) for subsequent reference and practice.

Our LMS platform has been designed to engage and inspire a learner by providing access to all the learning resources including texts, videos, screencasts & lecture recordings; participate in discussion forums; communicate with the faculty and the program team. A leaner has the option to take-up the several quizzes and the MCQs that follow at the end of every unit of the course, track learning progress, submit assignments and much more.

A learner is provided access to an exhaustive tailor-made Self Learning Material (SLM) on the LMS. The SLM will also indicate sources of additional readings and resources available on the internet and on-campus library.

Assessment of performance in all courses is based on two components - Internal Assessment and University Examination conducted online at the end of the Semester.

The Program emphasizes on Experiential Learning that allows learners to apply concepts learnt in the classroom in simulated and real work situations. This is achieved through Simulation Tools, Platforms & Environments

Carefully chosen real-world cases & assignments are both discussed and used as problem-solving exercises during the Program

How to Enroll into the Program?

  • Click here to visit the JAIN Online Enrollment Form. Create your login on the Enrolment Platform by entering your unique Email id and create a password of your choice.
  • Once you have logged in, you will see a screen showing 4 essential steps to be completed to enroll for the Program of your choice. All the necessary documents are to be submitted as part of the Process.
  • At the end of the Enrollment Process 'Pay Fee’ using Net Banking/ Debit Card/ Credit Card/SBI Collect. Option to submit fee using easy-EMI with 0% interest
  • If you are opting for Financial Aid, please select the Financial Aid option during Enquiry. Our Student Support Managers would reach out to you
  • Please download the Enrollment Form and Receipt. Enrollment Number is to be used for further Communication with the University
  • Our Program Managers would reach out to you for activating your Learning Management System

Career Advancement Services

Our Career Advancement Services Team works tirelessly to Connect our Students with the right Job opportunities. With Years of Experience in Training, Networking and Human Resource skills, the team finds exciting and challenging Job Opportunities for our students in companies of repute through a structured framework

Our Hiring Partners

Frequently Asked Questions

Designed as per the University Grants Commission (UGC) Regulations, 2020, JAIN (Deemed-to-be University)’s Online Degree Programmes are recognized at par with on-campus programmes Degrees are widely accepted Worldwide by governments, corporate organizations, and higher education institutions.

  • Candidates must have a 10 + 2 + 3-year bachelor's degree from a recognized university/institution or an equivalent qualification as recognized by the Association of Indian Universities or other competent bodies, in any discipline.

Live Online Classes are Scheduled on the Weekends for 7 to 8 Hours. Self-Learning Materials in the form of Video and PDF formats are available on the Learning Management System.

Examinations are conducted through Online Technology Enabled Proctored mode. The exam pattern comprises of internal and external assessments. The weightage is as follows: Internal(assignments) 30% and External (Semester examination) 70%. Section A- Subjective, Section B- Case Studies and Section C- MCQs

The minimum passing criteria is 5.5 SGPA(Semester Grade Point Average) and 6 CGPA (Cumulative Grade Point Average.

Yes, We offer placement assistance with JAIN (Deemed-to-be University) Connect To Careers Virtual Job Fair and on Connect To Careers e-Portal, a Digital Platform that can help you expand your job search by allowing you to meet multiple recruiting organizations looking for interns and employees.