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BBA - Marketing BBA - Marketing

BBA - Marketing

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Eligibility

The minimum qualification required to apply is a pass in the (10+2) examination in Science / Commerce / Arts from PUC / ISC / CBSE or equivalent board.

Students who are due to appear in the board exams are also eligible to apply.

Program Start Date

July 31, 2021

Application Deadline

July 15, 2021

Duration

3 Years

Study Mode

Online

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Why study BBA with Marketing Specialization?

For any business to make a profit, marketing is the essential channel to reach that end goal. Marketing provides and communicates value to customers, clients, suppliers, and other stakeholders. It is a critical function for the commercial and reputational success of an organization. Any company big or small, product or service-oriented the marketing team plays a vital role.

Marketing is one of the most popular career choices with opportunities that are vast and varied. It is an exciting, challenging, and rewarding discipline set against a dynamic backdrop. ABBA with marketing specialization is a highly specialized degree that’s great for anyone who wants to start their career in this fast-paced discipline. The program will cover the core marketing theory that is applicable in a real practical industry business setting. 

The students will learn about marketing tools needed by an organization to compete in a dynamic marketplace like planning, directing, implementing, and monitoring an organization’s marketing efforts transforming them into efficient leaders. 

 

Specialization Highlights

  • Focus on a range of marketing and business management theories and practices 
  • Learning, about advanced topics like Integrated MarComm, Social Media Marketing, Marketing Analytics, etc.
  • Achieve proficiency with a blend of marketing and management courses
  • Industry designed curriculum that delivers technical excellence and supplements professional skills
  • A host of Skill Enhancement and Ability Enhancement Courses in addition to Core Courses
  • Analyze problems and propose actions in real-world situations as part of the Project Work

Specialization Structure *

  • English
  • Business Management
  • Accounting for Business
  • Modern Business Environment
  • Business Regulatory Framework
  • Quantitative Techniques For Management
  • Marketing Management
  • Organisation Behaviour & HRM
  • Cost & Management Accounting
  • Corporate Finance
  • Introduction To Business Analytics
  • Communicative English
  • Managerial Economics
  • Consumer Behaviour
  • Sales Management
  • Technology for Business
  • Environmental Science
  • Macroeconomics
  • Financial Markets & Instruments
  • Services Marketing
  • Advertising & Sales Promotion
  • Entrepreneurship
  • Brand Management
  • Retail Marketing
  • Digital Marketing & E-Commerce
  • Research Methodology
  • Personal & Managerial Effectiveness
  • Operations Management
  • Strategic Management
  • International Marketing
  • Information Systems for Business
  • Ethics & Values
  • Research Project

* Course matrix subject to change based on emerging industry trends and academic requirements

Value Added Programs on LinkedIn Learning
  • Business Analytics by Kumaran Ponnambalam 
  • Business Law for Managers by Lo Na Williams
  • Accounting Foundations: Managerial Accounting by Jim Stice and Kay Stice
  • Business Maths by Jim Stice and Kay Stice
  • Retail Sales Management by Noah Fleming

Fee Plan

We offer loan assistance to students
  • Zero Cost EMI
  • EMI Options available for 8 months.

Learning Methodology

Program delivery follows the prescribed four Quadrants approach resulting in maximum learner engagement. Each course involves approximately 120 hours of learning.
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study etc.
Experiential learning methods including individual and group projects, programming exercise, dissertation, MOOCs and various

Two-way live online lectures are scheduled during the weekends. Typically 5 - 8 hours of engagement is planned, the schedule of which is communicated well in advance. Faculty and Subject Matter Experts lead these interactive sessions. A recording of these sessions is hosted on the Learning Management System (LMS) for subsequent reference and practice.

Our LMS platform has been designed to engage and inspire a learner by providing access to all the learning resources including texts, videos, screencasts & lecture recordings; participate in discussion forums; communicate with the faculty and the program team. A leaner has the option to take-up the several quizzes and the MCQs that follow at the end of every unit of the course, track learning progress, submit assignments and much more.

A learner is provided access to an exhaustive tailor-made Self Learning Material (SLM) on the LMS. The SLM will also indicate sources of additional readings and resources available on the internet and on-campus library.

Assessment of performance in all courses is based on two components - Internal Assessment and University Examination conducted online at the end of the Semester.

The Program emphasizes on Experiential Learning that allows learners to apply concepts learnt in the classroom in simulated and real work situations. This is achieved through Simulation Tools, Platforms & Environments

Carefully chosen real-world cases & assignments are both discussed and used as problem-solving exercises during the Program

How to Enroll into the Program?

  • Click here to visit the JAIN Online Enrollment Form. Create your login on the Enrolment Platform by entering your unique Email id and create a password of your choice.
  • Once you have logged in, you will see a screen showing 4 essential steps to be completed to enroll for the Program of your choice. All the necessary documents are to be submitted as part of the Process.
  • At the end of the Enrollment Process 'Pay Fee’ using Net Banking/ Debit Card/ Credit Card/SBI Collect. Option to submit fee using easy-EMI with 0% interest
  • If you are opting for Financial Aid, please select the Financial Aid option during Enquiry. Our Student Support Managers would reach out to you
  • Please download the Enrollment Form and Receipt. Enrollment Number is to be used for further Communication with the University
  • Our Program Managers would reach out to you for activating your Learning Management System

Career Advancement Services

Our Career Advancement Services Team works tirelessly to Connect our Students with the right Job opportunities. With Years of Experience in Training, Networking and Human Resource skills, the team finds exciting and challenging Job Opportunities for our students in companies of repute through a structured framework

Our Hiring Partners

Frequently Asked Questions

Designed as per the University Grants Commission (UGC) Regulations, 2020, JAIN (Deemed-to-be University)’s Online Degree Programmes are recognized at par with on-campus programmes Degrees are widely accepted Worldwide by governments, corporate organizations, and higher education institutions.

  • Students who have passed Class 12 in any stream with minimum 50% aggregate (45% for Reserved Category) (10 + 2 Pattern)
  • Students who have passed Class 10 and have successfully completed a recognized three years Diploma (10 + 3 Pattern)

Live Online Classes are Scheduled on the Weekends for 7 to 8 Hours. Self-Learning Materials in the form of Video and PDF formats are available on the Learning Management System.

Examinations are conducted through Online Technology Enabled Proctored mode. The exam pattern comprises of internal and external assessments. The weightage is as follows: Internal(assignments) 30% and External (Semester examination) 70%. Section A- Subjective, Section B- Case Studies and Section C- MCQs

The minimum passing criteria is 5.5 SGPA(Semester Grade Point Average) and 6 CGPA (Cumulative Grade Point Average.

Yes, We offer placement assistance with JAIN (Deemed-to-be University) Connect To Careers Virtual Job Fair and on Connect To Careers e-Portal, a Digital Platform that can help you expand your job search by allowing you to meet multiple recruiting organizations looking for interns and employees.