BBA with elective in International Marketing (Recognized with CIM, UK) BBA with elective in International Marketing (Recognized with CIM, UK)

BBA with elective in International Marketing (Recognized with CIM, UK)

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Eligibility

Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government.

Candidates who are due to appear in the (10+2) examination are also eligible to apply.

Batch Start Date

October 24, 2021

Duration

3 Years

Study Mode

Online

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Why study BBA with elective in International Marketing (Recognized with CIM, UK)

The BBA program in international marketing enables students to understand and learn marketing strategies for the modern world markets. It helps them understand how factors like social media, marketing analytics, and data accumulation have created an impact on the marketing discipline. The course is mainly focused on learning tactics and strategies geared towards the international marketplace. A BBA degree in international marketing provides the ability to survive and flourish in the ever-changing environment of international business. The Chartered Institute of Marketing (CIM) was founded in 1911 and is a UK-based professional marketing body. CIM is a strong family of over 30,000 members, including more than 3,000 registered chartered marketers. It has supported, represented, and developed marketers, teams, leaders, and professionals. It promotes responsible marketing practices across the profession to safeguard public confidence and inspire the wider society. This specialization is recognized by the world’s leading professional marketing bodies and respected industry-wide.

Elective Highlights

  • The program is integrated with the Chartered Institute of Marketing (CIM), UK
  • Aids in developing a strong foundation on various aspects of international marketing practices
  • Provides access to a range of benefits across 4Cs: Career, Capability, Community, and Content 
  • Offers various professionally recognized marketing and digital marketing core skills designed especially for modern marketers
  • Provides students a blend of marketing and management courses
  • The marketing content maps against unique Professional Marketing Competencies; a framework of skills and behaviors to be followed by modern-day professional marketers
  • Provides skill enhancement and ability enhancement courses in addition to the core courses
  • Provides an opportunity to analyze problems and propose solutions in real-world scenarios as part of the project work

Course Matrix *

  • English
  • Business Management
  • Principles of Marketing (CIM)
  • Marketing Communications (CIM)
  • Fundamentals of Digital Marketing (CIM)
  • Quantitative Techniques For Management
  • Marketing Management
  • Organization Behavior & HRM
  • Applied Marketing (CIM)
  • Campaigns Planning (CIM)
  • Introduction To Business Analytics
  • Communicative English
  • Managerial Economics
  • Customer Insights (CIM)
  • Digital Marketing Techniques (CIM)
  • Accounting & Finance
  • Environmental Science
  • Macroeconomics
  • Financial Markets & Instruments
  • Marketing & Digital Strategy (CIM)
  • Innovation in Marketing (CIM)
  • Entrepreneurship
  • Digital Optimization (CIM)
  • Digital Customer Experience (CIM)
  • Resource Management (CIM)
  • Research Methodology
  • Personal & Managerial Effectiveness
  • Operations Management
  • Strategic Management
  • Managing Brands (CIM)
  • Information Systems for Business
  • Ethics & Values
  • Marketing Analytics (IoA)

* Course matrix subject to change based on emerging industry trends and academic requirements

Value Added Programs on LinkedIn Learning

Fee Plan

We offer Liqui Loans to students
  • Zero Cost EMI
  • No Advance EMI
  • EMI options available for 6,8 and 10 months

Learning Methodology

Program delivery follows the prescribed four Quadrants approach resulting in maximum learner engagement. Each course involves approximately 120 hours of learning.
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study etc.
Experiential learning methods including individual and group projects, programming exercise, dissertation, MOOCs and various

Two-way live online lectures are scheduled during the weekends. Typically 5 - 8 hours of engagement is planned, the schedule of which is communicated well in advance. Faculty and Subject Matter Experts lead these interactive sessions. A recording of these sessions is hosted on the Learning Management System (LMS) for subsequent reference and practice.

Our LMS platform has been designed to engage and inspire a learner by providing access to all the learning resources including texts, videos, screencasts & lecture recordings; participate in discussion forums; communicate with the faculty and the program team. A leaner has the option to take-up the several quizzes and the MCQs that follow at the end of every unit of the course, track learning progress, submit assignments and much more.

A learner is provided access to an exhaustive tailor-made Self Learning Material (SLM) on the LMS. The SLM will also indicate sources of additional readings and resources available on the internet and on-campus library.

Assessment of performance in all courses is based on two components - Internal Assessment and University Examination conducted online at the end of the Semester.

The Program emphasizes on Experiential Learning that allows learners to apply concepts learnt in the classroom in simulated and real work situations. This is achieved through Simulation Tools, Platforms & Environments

Carefully chosen real-world cases & assignments are both discussed and used as problem-solving exercises during the Program

How to Enroll into the Program?

  • Click here to visit the JAIN Online Enrollment Form. Create your login on the Enrolment Platform by entering your unique Email id and create a password of your choice.
  • Once you have logged in, you will see a screen showing 4 essential steps to be completed to enroll for the Program of your choice. All the necessary documents are to be submitted as part of the Process.
  • At the end of the Enrollment Process 'Pay Fee’ using Net Banking/ Debit Card/ Credit Card/SBI Collect. Option to submit fee using easy-EMI with 0% interest
  • If you are opting for Financial Aid, please select the Financial Aid option during Enquiry. Our Student Support Managers would reach out to you
  • Please download the Enrollment Form and Receipt. Enrollment Number is to be used for further Communication with the University
  • Our Program Managers would reach out to you for activating your Learning Management System

Career Advancement Services

Our Career Advancement Services Team works tirelessly to Connect our Students with the right Job opportunities. With Years of Experience in Training, Networking and Human Resource skills, the team finds exciting and challenging Job Opportunities for our students in companies of repute through a structured framework

Our Hiring Partners

Frequently Asked Questions

Designed as per the University Grants Commission (UGC) Regulations, 2020, JAIN (Deemed-to-be University)’s Online Degree Programmes are recognized at par with on-campus programmes Degrees are widely accepted Worldwide by governments, corporate organizations, and higher education institutions.

  • Students who have passed Class 12 in any stream with minimum 50% aggregate (45% for Reserved Category) (10 + 2 Pattern)
  • Students who have passed Class 10 and have successfully completed a recognized three years Diploma (10 + 3 Pattern)

Live Online Classes are Scheduled on the Weekends for 7 to 8 Hours. Self-Learning Materials in the form of Video and PDF formats are available on the Learning Management System.

Examinations are conducted through Online Technology Enabled Proctored mode. The exam pattern comprises of internal and external assessments. The weightage is as follows: Internal(assignments) 30% and External (Semester examination) 70%. Section A- Subjective, Section B- Case Studies and Section C- MCQs

The minimum passing criteria is 5.5 SGPA(Semester Grade Point Average) and 6 CGPA (Cumulative Grade Point Average.

Yes, We offer placement assistance with JAIN (Deemed-to-be University) Connect To Careers Virtual Job Fair and on Connect To Careers e-Portal, a Digital Platform that can help you expand your job search by allowing you to meet multiple recruiting organizations looking for interns and employees.