BBA - Digital Marketing BBA - Digital Marketing

BBA - Digital Marketing + Advanced Certification Program in Digital Marketing from Great Learning

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Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government.

Candidates who are due to appear in the (10+2) examination are also eligible to apply.

Batch Start Date

September 30, 2021


3 Years

Study Mode


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Why study BBA with Digital Marketing Specialization?

The online degree courses in India are becoming increasingly popular with the revolutions in the virtual world. Digital advertisements have become one of the most sought-after trends in the 21st century. The market worth over 12000 crores maintains a unique position for digitizing the presence of both old firms and newcomers in the marketplace. BBA in Digital Marketing is one of the best undergraduate degrees online. Today, recruiters wish to zero their searches on the contenders with a thorough knowledge of digital toolkits and international trades. Most corporate giants are on the lookout for digital marketers in the year 2021. UGC Entitled online courses are a boon to every dynamic aspirant of the 21st century.

India alone is thronging with 20 Lakh positions in digital advertisements. Companies prefer candidatures with sound knowledge of tools. The procedural candidatures leveraging their sales strategies and accountancy, however, shine out as the managerial players. The specialization will get each of your entrepreneurial skill repainted towards a fruitful future. A unison of management curriculum and digital toolkits will bestow upon you the skillset you awaited to integrate into your career. 

Specialization Highlights:

  1. Master each concept of digital marketing tools and platforms like Google and Facebook Ads, WordPress, HubSpot, Mail-Chimp, etc.
  2. Clinch digital marketing certifications from Google as part of the program.
  3. Build an interactive e-portfolio for each project completed and showcase your expertise.
  4. Learn every ''Trick of the trade'' through sessions by leveraged digital marketers.
  5. Build a compendium of career-oriented contents including industry reports, interview guides, resume guides, practice questions and masterclasses
  6. Master the analytical solutions to problems and propose actions in the real-time environment as part of the project work. 

Specialization Structure *

  • English
  • Managerial Economics
  • Management Accounting 
  • Financial Accounting
  • Statistics for Management
  • Business Mathematics with Excel
  • Marketing Management
  • Business Taxation
  • Management Concepts & Practices
  • Introduction to Digital Marketing
  • Introduction to Business Analytics
  • Communicative English
  • Financial Management
  • Corporate & Business Law
  • Global Financial Markets
  • Advanced Marketing Management
  • Environmental Science
  • Organisation Behaviour & HRM
  • Corporate Accounting
  • SEO and SEM
  • Social Brand Management
  • Entrepreneurship
  • Social Media Marketing
  • Research Methodology
  • Content Marketing
  • User Retention and Engagement
  • Email and Affiliate Marketing
  • International Business
  • Web, Mobile, and Social Media Analytics
  • Customer Relationship Management
  • Digital Marketing Capstone Project
  • Campaign Management
  • Case Analysis / Personal & Managerial Effectiveness

* Course matrix subject to change based on emerging industry trends and academic requirements

Value Added Programs on LinkedIn Learning
  • Business Analytics by Kumaran Ponnambalam 
  • Business Law for Managers by Lo Na Williams
  • Content Marketing for Social Media by Colleen Jones and Madecraft
  • Marketing Foundations: Integrated Marketing Strategies by Mark Burgess
  • Social Media Marketing: Strategy and Optimization by Martin Waxman

Fee Plan

We offer Liqui Loans to students
  • Zero Cost EMI
  • No Advance EMI
  • EMI options available for 6,8 and 10 months

Learning Methodology

Program delivery follows the prescribed four Quadrants approach resulting in maximum learner engagement. Each course involves approximately 120 hours of learning.
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study etc.
Experiential learning methods including individual and group projects, programming exercise, dissertation, MOOCs and various

Two-way live online lectures are scheduled during the weekends. Typically 5 - 8 hours of engagement is planned, the schedule of which is communicated well in advance. Faculty and Subject Matter Experts lead these interactive sessions. A recording of these sessions is hosted on the Learning Management System (LMS) for subsequent reference and practice.

Our LMS platform has been designed to engage and inspire a learner by providing access to all the learning resources including texts, videos, screencasts & lecture recordings; participate in discussion forums; communicate with the faculty and the program team. A leaner has the option to take-up the several quizzes and the MCQs that follow at the end of every unit of the course, track learning progress, submit assignments and much more.

A learner is provided access to an exhaustive tailor-made Self Learning Material (SLM) on the LMS. The SLM will also indicate sources of additional readings and resources available on the internet and on-campus library.

Assessment of performance in all courses is based on two components - Internal Assessment and University Examination conducted online at the end of the Semester.

The Program emphasizes on Experiential Learning that allows learners to apply concepts learnt in the classroom in simulated and real work situations. This is achieved through Simulation Tools, Platforms & Environments

Carefully chosen real-world cases & assignments are both discussed and used as problem-solving exercises during the Program

How to Enroll into the Program?

  • Click here to visit the JAIN Online Enrollment Form. Create your login on the Enrolment Platform by entering your unique Email id and create a password of your choice.
  • Once you have logged in, you will see a screen showing 4 essential steps to be completed to enroll for the Program of your choice. All the necessary documents are to be submitted as part of the Process.
  • At the end of the Enrollment Process 'Pay Fee’ using Net Banking/ Debit Card/ Credit Card/SBI Collect. Option to submit fee using easy-EMI with 0% interest
  • If you are opting for Financial Aid, please select the Financial Aid option during Enquiry. Our Student Support Managers would reach out to you
  • Please download the Enrollment Form and Receipt. Enrollment Number is to be used for further Communication with the University
  • Our Program Managers would reach out to you for activating your Learning Management System

Career Advancement Services

Our Career Advancement Services Team works tirelessly to Connect our Students with the right Job opportunities. With Years of Experience in Training, Networking and Human Resource skills, the team finds exciting and challenging Job Opportunities for our students in companies of repute through a structured framework

Our Hiring Partners

Frequently Asked Questions

Designed as per the University Grants Commission (UGC) Regulations, 2020, JAIN (Deemed-to-be University)’s Online Degree Programmes are recognized at par with on-campus programmes Degrees are widely accepted Worldwide by governments, corporate organizations, and higher education institutions.

  • Students who have passed Class 12 in any stream with minimum 50% aggregate (45% for Reserved Category) (10 + 2 Pattern)
  • Students who have passed Class 10 and have successfully completed a recognized three years Diploma (10 + 3 Pattern)

Live Online Classes are Scheduled on the Weekends for 7 to 8 Hours. Self-Learning Materials in the form of Video and PDF formats are available on the Learning Management System.

Examinations are conducted through Online Technology Enabled Proctored mode. The exam pattern comprises of internal and external assessments. The weightage is as follows: Internal(assignments) 30% and External (Semester examination) 70%. Section A- Subjective, Section B- Case Studies and Section C- MCQs

The minimum passing criteria is 5.5 SGPA(Semester Grade Point Average) and 6 CGPA (Cumulative Grade Point Average.

Yes, We offer placement assistance with JAIN (Deemed-to-be University) Connect To Careers Virtual Job Fair and on Connect To Careers e-Portal, a Digital Platform that can help you expand your job search by allowing you to meet multiple recruiting organizations looking for interns and employees.